By now, word has gotten out about Brandon Lloyd's daring jump over a car that was traveling 35 miles per hour as part of a challenge by Mobile Technology's company MobiSquad.
For those who were more than a little concerned the Patriots [team stats] wide receiver was unnecessarily risking his health and jeopardizing his status with the AFC-East division-leading club, fear not.
The video of Lloyd's amazing leap, which was shot in Arizona during the offseason and is expected to be released early today, isn't quite what it seems.
Lloyd, in fact, yesterday admitted there were some "camera tricks" involved, and he would never put himself in harm's way with his career on the line. He understands how it might seem, but cautions not to get too caught up in the danger element.
''It's more so about the product than the actual act,'' Lloyd said. "As an athlete, when you do something like that, and it seems like there's a lot of danger involved, and there's a lot of controversy, it raises the awareness. The product is a mobile payment device for small businesses.
''I think that's more (the message) than the danger involved,'' he went on. ''Obviously, I'm not going to do anything to jeopardize my career ... so we can say I jumped a car for small business.''
Lloyd said if the personal risk was too great, he wouldn't have been involved. As for signing off with Patriots coach Bill Belichick, the wideout, who has 37 catches for 435 yards with three touchdowns, indicated he hadn't since it was filmed in the summer.
Also, to try and prevent people at home from trying to repeat the feat, Lloyd indicated there is "a large disclaimer" before the video warning this challenge is not advised.
LA Laker Kobe Bryant performed a similar stunt.
So why was Lloyd chosen to leap over MobiSquad's signature purple Smart Car?
He still holds his high school's record in the high jump at 7 feet, 2 inches, and wasn't too bad in the long jump and high hurdles.
Said Lloyd: ''It was amazing.''
The Pats receiver indicated he became involved through friend Nate Reis, the CEO of MobiSquad.
''He's been a friend of mine for three years,'' Lloyd said. ''He thought it would be a good idea to see if we could do a partnership. So we were just tossing around some ideas.
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