Cellist Yo-Yo Ma wowed students yesterday with a performance at Harvard's iLab and urged them to find new, collaborative ways of solving cultural problems.
"Our hope is that we will be able to find amongst all of you new thinking, new discoveries," he told students.
Ma's performance with his traveling Silk Road Ensemble, an eclectic group of musicians from across the globe, marked the launch of the Deans' Cultural Entrepreneurship Challenge, a university-wide competition encouraging students to work across majors and across colleges to develop solutions that support the arts and artists in a sustainable manner.
"Undergrads feel a lot of pressure. 'Oh, my God, I have to pay back my loans,' " Ma told the Herald after the performance. "But there are people who create their own jobs. So don't close off doors. Keep looking. If you go a little farther, you can find something incredibly worthwhile, something society hasn't moved quickly enough to help."
Nitin Nohria, dean of Harvard Business School, said the challenge was developed in partnership with Ma and his not-for-profit, the Silk Road Project, after the cellist raised the possibility of working together over dinner one night.
"Most ideas that come from electric dinners die," Nohria said. "I'm very grateful this idea didn't. It's a dream to have this interface between the arts and entrepreneurship. The world is not going to be a place we want to live in if we don't have the arts."
Diana Sorensen, dean of arts and humanities, said she hopes the competition will result in "inspired but practical" ideas for ways that artists can support themselves and still do what they love.
The challenge is one of two competitions recently announced by Harvard University. The Deans' Health and Life Sciences Challenge will kick off on Dec. 11 with a talk at the iLab by Richard Lee of the Harvard Stem Cell Institute and professor of medicine at Harvard Medical School.
Both competitions offer a grand prize of $75,000 to be awarded to the winner and runners-up to support their projects. Finalist teams selected in March and April will receive financial support to further their projects before the Demo Day, when they will showcase their work. Winners and runners-up will be selected in May.
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