Officials plan to build on this summer's string of business-boosting arts festivals by bringing even more outdoor summer fun to downtown Boston and city neighborhoods next year.
"We absolutely want to keep what we have, but there's always room for expansion," said Chris Cook, director of arts, tourism and special events. "We're already looking at opportunities to layer in different arts experiences next year."
Cook pointed to the free, nine-day Outside the Box inaugural festival, which ends Sunday, as a model. The event features 200 performances and has attracted thousands of people daily to Boston Common and City Hall Plaza, despite this week's sweltering weather.
"The city needed it," said Ted Cutler, the festival's founder, adding with a reference to the April 15 bombing, "Since the marathon, there's been a cloud over the city. This helped lift it."
In addition to raising people's spirits with art, music and dance, Outside the Box has boosted sales at some local businesses.
Steve Heeley, CEO of Earl of Sandwich, Boston Common's only year-round restaurant, and Lindo DeFarias, manager of Sal's Pizza on Tremont Street, both estimated that sales have been up 50 percent since the festival began.
Rosemarie Sansone, president of the Downtown Crossing Business Improvement District, said she only hopes that future events will be more spread out across the city. And with next weekend's FIGMENT Boston, she'll get her wish. The event returns to the Rose Kennedy Greenway for the third year, bringing more than 100 interactive art projects, dance performances and music.
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