Does watching the Tour de France make you want to jump on a bike?
Related Companies and Zagster, a Cambridge-based company that provides bicycles, have launched a bike-sharing program, making Related Companies the first real estate company to offer the pedalling perk.
Bikes will be located initially in 10 of Related's New York City and Boston properties — including the Hub luxury rental building One Back Bay.
Readily available bicycles offer a way to go out for appointments and errands as well as on social trips to a restaurant or to visit friends.
"Residents will be able to experience the ultimate in convenience while exercising, running errands and living green," said Daria Salusbury, senior vice president of Related, who leads the company's luxury residential leasing operations.
"Related understands the changing dynamics of today's urban resident, who is very interested in sustainable, convenient and efficient transportation," said Timothy Ericson, co-founder and CEO of Zagster. "By offering Zagster, Related can meet their residents' needs while providing Related a key differentiator in a highly competitive market."
The bike-share program continues Related's foray into groundbreaking advances in sustainability and lifestyle services.
"We see bikes as analogous to the pool or gym at these properties," he said. The benefit to the customer is that Zagster maintains the bikes and storage area.
Just as Zipcar has become a much-sought amenity for urban professionals looking for places to live, he thinks Zagster will influence people looking for apartments or office space.
"We think Zagster will be like Zipcar and become a factor in deciding where they live, work and visit," he said.
Ericson sees Zagster as complementary rather than competitive with city bike-sharing services, such as Boston's Hubway.
"We actually have more interest from clients in cities that have bike sharing programs like Hubway. Bike sharing systems are all about short trips that are one way. Ours are for longer trips, commuting, etc." Ericson said.
Zagster offers riders the Breezer Uptown, an award winning bike known for its lightweight yet durable construction, specifically designed for city riding. All bikes will be located on property in garages or parking structures.
Each bike also comes equipped with a basket so, Ericson said, "You can't go Thanksgiving shopping, but you can certainly do your daily shopping." With an attached flexible lock, riders can park their bikes wherever they want, allowing the ultimate in convenience.
Added Ericson: "We set it up to be completely hands off for the properties. If someone shows up and there is a flat tire, or someone hasn't returned their rental, they fill out an incident report and we go out and fix it."
Jennifer Athas is a licensed real estate broker. Follow her on Twitter @Jenathas
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