The Boston Herald has bolstered its digital sales operations by bringing back veteran newspaper advertising executive Walter Coffey as its new director of digital sales.
"I'm very excited, having started out here and kind of coming back to finish what I started back in '93," said Coffey, a South Boston native. "This is such a great team. The audience that we have to deliver, the innovation, the effectiveness ... We have a great story to tell as far as helping out advertisers with their needs."
Coffey brings 20 years of experience selling print and online advertising in the Boston market, and returns to the Herald from the Wall Street Journal. His initial five years at the Herald saw him play a key part in the launch of the website Jobfind.com. Coffey lives in Norwell with his wife and three children. He earned his undergraduate and MBA degrees from Suffolk University.
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