The state's Office of Consumer Affairs & Business Regulation is calling on Isis Parenting to give its customers — many of them expectant parents — better information to help them adjust to the chain's sudden closure announcement.
The Needham company, which announced late Tuesday that it would no longer offer prenatal and early parenting classes and would shutter its 13 stores, should tell customers when those stores are closing so they can use gift cards and merchandise credits, according to Undersecretary Barbara Anthony. Isis also should arrange for another retailer to accept its outstanding gift cards once it closes, she said.
"Consumers need to know what's the deal," Anthony said. "How long do I have to use this? How long are you going to stay open? I think that they owe that to their loyal customers to figure that out fast and give them information."
Isis did not respond to Herald inquiries yesterday. The company has said its stores will be open for limited hours for a short period to sell remaining merchandise. Posts on the company's Facebook page stated Isis is "addressing each client situation" and would be in touch by email yesterday with customers who registered for classes in the past few days. The company also said online retail orders would either be filled or, if the company did not have the inventory, the sales would be cancelled.
"We are working with our partner hospitals to try to transition the prenatal classes — that is why the notification process will take some time," another Isis post said.
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