A "who's who" of the professional sports world — from owners, coaches and athletes to business leaders, researchers and other supporting players — converges on Boston today to examine the increasing role that analytics play in the industry.
Some 2,000 attendees are registered for the eighth annual MIT Sloan Sports Analytics Conference, which runs through tomorrow at the Hynes Convention Center. Speakers include NBA commissioner Adam Silver, former Los Angeles Lakers coach Phil Jackson, Red Sox owner John Henry, Boston Celtics coach Brad Stevens, Kraft Group president Jonathan Kraft and Indianapolis Colts QB Matt Hasselbeck.
A 1,000-strong waiting list, cut off a month ago, speaks to the growth of the conference since 2006, said co-chairman Jessica Gelman, vice president of customer marketing and strategy for the Kraft Group.
"At the beginning, sports analytics wasn't very widely used and, basically today, if you're not doing analytics either on the team or the business side, the question is 'why?'" she said.
Sports analytics reached a mainstream audience through the 2011 film "Moneyball" starring Brad Pitt. The Kraft Group, owners of the New England Patriots and Revolution, are longtime proponents.
"Analyzing athletes in a non-cap era was about your experience in watching them and working with them as opposed to the numbers related to their contracts," Kraft said. "As salary caps and luxury taxes came into the major sports leagues, analytics became more important on the personnel side and, as these businesses turned into larger and more complex businesses, analytics were needed on the business side."
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