The MBTA won't be putting corporate names on stations anytime soon as only one bid for naming rights was filed by yesterday's deadline, and it didn't meet the minimum qualifications, officials said.
"We have to figure out why it didn't work this time," said state Sen. Mark Montigny (D-New Bedford). "You have got to make this easy. We know the companies and nonprofits and individuals like to name things."
Montigny, who introduced the amendment to last summer's transportation bond bill, said he will continue to push for naming rights to be sold.
"Anywhere you can actually sell or lease something to the private sector to lessen the burden on riders, it's a no-brainer," he said.
The lone proposal for the Blue Line did not meet the minimum bid of $1.2 million per year, said MBTA spokesman Joe Pesaturo.
Supporters had estimated naming rights could generate up to $20 million, but the lack of bids won't leave a budget gap.
"The MBTA did not craft its budget with a reliance on potential revenue from corporate sponsors," Pesaturo said.
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