Just in time for the Bruins' first playoff game, a unique shopping experience for fans is springing up today outside the TD Garden.
As part of a partnership between the team and Reebok, the first Bruins pop-up shop will open at 4:30 p.m. and stay open until the end of tonight's game against the Detroit Red Wings.
The pop-up shop is in a large shipping container and will carry a variety of items from playoff apparel to headgear to jerseys. Fans can also enjoy pregame events and giveaways, including photos in front of a Bruins backdrop and prizes, said Keith Leach, NHL market director for Reebok International.
"A large amount of people will have access without having to go into the stadium itself," Leach said of the location next to North Station.
The Reebok-supplied merchandise will include specially designed Bruins graphics only available at the shop and in the team store. Similar pop-up shops appeared in Los Angeles and Chicago during their Stadium Series promotions, but this will be a first for Bruins fans.
The shop will open before each home Bruins playoff game and, depending on the public's interest, Bruins management may also decide to keep the shop open during away games, Leach said.
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