It's home to the Boston Symphony Orchestra, New England Conservatory, Huntington Theatre Co., Northeastern University, Museum of Fine Arts, Massachusetts College of Art and Design and Wentworth Institute of Technology.
And now the Boston Redevelopment Authority wants the Huntington Avenue area, known as the "Avenue of the Arts," to live up to that institutional weight in terms of urban design.
The city's planning and economic development agency is seeking proposals to develop design guidelines that will elevate the area's character in terms of future development and a more pedestrian-friendly streetscape.
Its solicitation comes in the wake of zoning relief and conceptual approval granted last year for future projects — individual components of which still need BRA approval — that will effect the Avenue of the Arts, which runs from Massachusetts Avenue to Longwood Avenue, and the immediate surrounding area.
"The idea is to really give a more coherent urban character for this most important avenue," said Kairos Shen, director of planning at the BRA, who conceded it's "not particularly beautiful" now.
Projects set to affect the area include Wentworth's redevelopment of Sweeney Field at 500 Huntington Ave. into a 650,000-square-foot research and academic complex. Northeastern's master plan includes 2 million-plus square feet of new academic, student life, housing and athletic space. The final location and appearance of those buildings, open spaces and public amenities still are subject to BRA approval.
"There could be better coordination among the projects," Shen said. "These guidelines will help us coordinate the specific design and development review."
Future MFA projects include infilling or enclosing the west courtyard, a new wing on the west side of the museum, upgrading the School of the MFA, a new underground parking garage and landscaping.
The BRA study is in line with Boston Mayor Martin J. Walsh's focus on the arts and culture in his administration and the city. Walsh this week named Julie Burros as Boston's first cabinet-level chief of arts and culture, who will oversee the creation of a long-term cultural plan for the city and increase diversity and inclusion in the arts and secure funding.
The planned study was welcomed by the MFA, which asked the BRA to implement a collaborative approach to the future planning of the Avenue of the Arts in August 2013, according to spokeswoman Karen Frascona. "The MFA is pleased that Mayor Martin Walsh and the BRA have authorized a comprehensive planning process, and we look forward to working with our neighbors on a long-term plan for the area," she said.
A spokesman for the BSO said it is "very encouraged by the renewed focus on this incredibly vibrant neighborhood."
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