Now Joe Scarborough has to get up on Sunday mornings, too.
Scarborough, the host of MSNBC's weekday morning political-roundtable program "Morning Joe," will join the ranks of NBC's Sunday-morning public affairs program "Meet The Press," part of a series of changes the Peacock is making to the program that look to leave it less dependent on a single personality - the technique it has relied upon for decades.
NBC News recently named Chuck Todd as the lead host of the show in a bid to stem a ratings tumble that took place under the most recent host, David Gregory. Todd's debut as the show's master of ceremonies will come this Sunday.
But he won't be alone. Veteran NBC News correspondent Andrea Mitchell is expected to have a significant presence on the show. Scarborough will serve as a regular contributor to the program, and will also join NBC News as a senior political analyst, offering a broader look at political news on various NBC News programs, including "Today." He will continue to host "Morning Joe" on MSNBC.
The additions of such prominent staffers to the Sunday show suggests NBC is trying to widen its appeal by taking some of the burden off the show's main host. To be sure, various members of the NBC News roster have long contributed to "Meet The Press" panels, but the show's main selling point was always the host - most recently Gregory, and prior to that, Tim Russert. Troubles with the show under Gregory's tenure may have the network looking to establish other pillars of support.
In Todd, NBC has one of its most visible political journalists at the helm. Todd will be managing editor of the show and will also continue as the network's political director.
The "Meet The Press" strategy echoes one that has taken place at "Today," where the show has been placing a broader spotlight on all of its on-air talent, not just its two main co-anchors.
When "Today" launches weekday mornings, Matt Lauer and Savannah Guthrie are cited by the announcer, but they are joined immediately on set by Natalie Morales and Al Roker. The practice was adopted in an effort to push back at ABC's "Good Morning America," which has trumped "Today" in the ratings, partially with an emphasis on a wider array of personalities.
© 2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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