Most journalism in the years to come will be delivered on smartphones, Boston Globe CEO Mike Sheehan said yesterday, but print journalism may not be on its way out entirely.
Asked what role smartphones will play in the industry's future, Sheehan said, "Everything."
"It's not going to be an overnight migration, but it's important for us to appeal to 18- to 35-year-olds, and their life is on the smartphone," he said at the Massachusetts Newspaper Publishers Association annual meeting in Boston. "But it'll be easier to do from a journalistic sense than from an advertising sense. That's going to be the challenge."
Because of the difficulty of creating advertising that works well on a smartphone, he said, the industry may see a stabilization in print journalism.
"More and more," Sheehan said, "I talk to advertisers who come back to print because they say, 'You know what? It just works.'"
There is no turning back the clock on digital journalism, however, he said, and to remain viable, more and more newspapers, including the Globe, are charging readers for that content — something he doesn't see as a bad thing.
"It always bothered me that newspapers gave away journalism for free. It killed me," he said. "We just have to make sure the quality is always there, that digitally, it's updated regularly, and it's terrific, relevant, important content ... I know of no other way to build a business than to improve the quality of the product. The great thing about a newspaper is in print you can improve it every 24 hours, and digitally, you can improve it every two minutes."
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