Google is shutting down its Glass Explorer program and ceasing consumer sales of the $1,500 initial wearable devices on Jan. 19, as the Internet giant revamps its approach to the market.
The company announced the move in a post on Google+. The wearables project is exiting the Google X R&D group and will become a standalone unit under Nest Labs, the smart-home device company Google acquired for $3.2 billion in February 2014. Google Glass will continue to be headed by Ivy Ross, a former retailing exec and jewelry designer.
The Google Glass devices have a small screen embedded in the right lens to let users search the web, pull up maps, read text messages, snap photos and record video. That last feature concerned the movie industry: Last fall, the MPAA and the National Association of Theatre Owners (NATO) updates anti-piracy joint policy to prohibit recording by users equipped with Google Glass or other wearables in theaters.
Google, in its note to Google Glass beta users about the end of the Explorer program, said "we're continuing to build for the future, and you'll start to see future versions of Glass when they're ready."
The overall wearable-computing device market -- including glasses, smartwatches and fitness bands -- is expected to grow dramatically in the next few years. Retail sales of smart wearable devices are projected grow from $4.5 billion in 2014 to $53.2 billion by 2019, according to British research firm Juniper Research.
© 2015 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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