With a blizzard threatening to dishearten Valentine's Day celebrants, restaurants and florists have adjusted game plans to keep snow from ruining the romance and taking a bite out of their bottom lines.
Restaurants are extending their specials to today and Sunday, while florists have double-downed on delivery personnel.
And a customer of Boston's Teuscher Chocolates was thinking even bigger: He called the governor's office to request Valentine's Day be extended to the entire month to support businesses that rely heavily on it, owner Stefan Bieri said.
"Not everybody is going to be able to go out on Saturday night," Bieri said, "so it will be good if people are flexible."
It's been a "crippling" 17 days for Massachusetts restaurants, and Valentine's typically is their second busiest day of the year, said Bob Luz, CEO of the Massachusetts Restaurant Association.
"Even before the forecast came out, restaurants ... were promoting it as Valentine's weekend," Luz said. "We're hoping our guests will plan accordingly and celebrate the occasion on other days than potentially Saturday night."
Boston restaurant Pastoral is sold out for Valentine's Day, but chef/owner Todd Winer also is running his special menu tonight and Sunday. "If people don't want to come out in the snow, they still will have an opportunity to ... enjoy what we offer," he said.
Winston Flowers plans 5,000 deliveries today and 5,000 tomorrow — all before the snow starts.
"There's obviously a curveball that New England weather has thrown us, but we have a good plan in place to tackle it," co-owner Ted Winston said.
Winston rescheduled shipments set to come by plane into Boston to New York and sent trucks to pick them up. It will have 25 percent more delivery vehicles because of the snow.
"For inside the city, ordinarily we have a driver who would take deliveries out and find spaces to park," Winston said. "But now, with the parking situation … we're doubling up all of our vehicles to have someone who just sits and watches ... while someone makes the delivery."
Valentine's accounts for 15 to 20 percent of Teuscher Chocolates' business. This year, Bieri has seen more customers ordering online.
"People really reacted over the weekend and got online and ordered a lot of items to be shipped," he said. "Certainly if we look at all these factors like travel bans, parking bans, no T ... that prevents a lot of folks from even coming into our business district."
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