The Ink Block is the transformation of the 24-acre former Boston Herald building in the South End into a destination residential area, and now the first two apartment buildings in the complex have opened.
They join a 50,000-square-foot Whole Foods Market that had its debut last month, in a four-building complex that will have 315 apartments, 83 condos, cafes and restaurants. A second phase will include an adjacent boutique AC Hotel by Marriott as well as a sixth building with more residential units.
"We're trying to create a community here that fits in with the rest of the South End, but has a design edge that reflects the area's history, food, art and music," said Ted Tye, managing partner of Newton's National Development.
Each of the three Ink Block apartment buildings is designed to appeal to different renter demographics. The Euro-styled 1 Ink features a glass exterior with bump-outs and floor-to-ceiling windows, and its apartments have a sleek and sophisticated vibe. The metal and precast stone-clad 2 Ink has hip, more industrial-looking interiors geared toward millennial renters. 3 Ink, which opens next month, goes with a more traditional Boston look, with its brick exterior and warmer interiors with wood cabinets.
Rents in the three buildings range from $2,529 to $2,804 for studios, $3,234 to $4,304 for one bedrooms, $4,104 to $4,704 for two bedrooms and $5,404-$5,804 for three bedrooms. Garage parking costs $325 a month.
The connected 1 Ink and 2 Ink share a lobby with a 24/7 concierge, as well as lounge areas with Wi-Fi, a projection TV and workspace. The funky decor is inspired by the site's news printing history, with wall coverings fashioned from thin strips of newspaper, pixelated wall displays and Ben-Day dot stenciling. Herald publisher Patrick J. Purcell has a minority interest in the Ink Block project.
We took a look at 1 Ink model Unit 411, a 753-square-foot one bedroom that's renting for $3,800 a month. The stylish kitchen features white quartz countertops and white Thermofoil finished cabinets, along with stainless-steel GE appliances and a quartz-topped island that seats three.
The open dining/living area has a built-in desk and floor-to-ceiling windows with panoramic city views, as does the carpeted bedroom. The bathroom has porcelain tile floors and a white-tiled shower and there's a closet that holds a stacked Bosch washer and dryer.
Stenciled door numbers, jelly-jar lights and pop art in the hallways give 2 Ink a funky vibe. Unit 432, a 591-square-foot studio at 2 Ink, rents for $2,529 and has a divider between the living room and bedroom. The kitchen has black granite counters and mostly black cabinets with white subway tile backsplash. This unit also has a tile bath and washer/dryer, plus a large bedroom closet and additional storage space.
Property manager Jessica Ryan says lot of young professionals are renting the 315 Ink Block apartments, which are 25 percent leased. The complex is offering one month of free rent and a "look and lease" promotion that gives an additional $1,500 off if a lease is signed within 24 hours of touring an apartment.
"People renting Ink Block are looking for a lifestyle, not just a well-designed apartment," Ryan said. "It's literally one-stop shopping here."
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