Local ad agency Hill Holliday was awarded "Best of Show" this week at the Ad Club's 52nd annual Hatch Awards for its involvement with a special "Mad Men" double issue of Newsweek published in late March.
"Our Mad Men issue celebrated the return of the hit show by reverting back to its look from the '60s Mad Men era, and encouraged the issue's advertisers to submit specially designed retro layouts Don Draper style," the agency said in a blog post.
Creative Directors Kevin Daley and Tim Cawley, as well as Chief Creative Officer Lance Jensen led the charge on the concept and accepted the award Tuesday night.
Yesterday, Newsweek said it will end its print publication after 80 years and shift to an all-digital format in early 2013. Its last print edition will be its Dec. 31 issue.
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